Ming-En Koh.

Oishii Market

Oishii Market

Identity design for Japanese supermarket, Oishii Market.

The identity was created as a response to the common poorly designed signage and identities for asian supermarkets.

These supermarkets are often a little daunting for some to visit due to their often chaotic nature, a stark contrast to the supermarkets that most are used to.

Oishii Market intends on being fun, accessible and educational with tranlsations on every product and a playful identity that is easy to access.

The stationery is based on traditional Japanese paper and envelope formats as a tribute to the culture.

Oishii Market
Oishii Market
Oishii Market
Oishii Market
Oishii Market
Oishii Market
Oishii Market
Oishii Market

← Back to Projects